The shipping industry faces a number of challenges, including the concerning shortage of seafarers, the shocking increase of incidents of piracy and the globally important topic of carbon emissions.

Whilst campaigns have been launched to try and improve the public image of the industry, many efforts have fallen foul of criticism for the lack of perceived coherence. The Coracle Voice website effectiveness report aims to highlight some of the successes and failings in the use of the internet as part of the public image machinery available to the industry by assessing some technical aspects of maritime related websites.

In today’s technology driven world, the web has become the modern Yellow Pages; the first stop for anyone searching for information on any individual company or industry as a whole. Google acts as the first port of call for many web browsers and social media is increasingly playing its part as an increasingly web savvy audience seek recommendations from trusted friends.

As a provider of goods and/or services, your website is the first, and sometimes only, opportunity to give a first impression of your brand.
As a participant in the industry, your website is the first, and sometimes only opportunity to give an impression of the industry as a whole.

You can download the July 2010 Maritime Effectiveness report below: